introduction milk & matcha
On Friday March 7th we opened the doors of Retreat for an exclusive event: the launch of 'Milk & Matcha', the newest perfume by Obvious Parfums. A perfume that is soft and creamy, with a fresh, energetic twist—just like a perfectly prepared matcha latte. The evening was all about experience, perfume and coziness.
Inside, a stylish presentation set the scene, with Milk & Matcha in the spotlight, surrounded by the bottles of Obvious Parfums. Outside, the high tables were set in the early spring sunshine, the door wide open, merging the vibrant atmosphere of inside and outside. Our guests—perfume lovers, connoisseurs, and the curious—gathered at Retreat to discover, smell, and discuss this special perfume.
A bartender 'stirred' exceptional Matcha Martinis, both with and without alcohol. Refreshing cocktails with a matcha-green twist that enhanced the scent experience. Matching snacks, subtly inspired by the ingredients of the perfume, completed the experience.
David Frossard, founder of Obvious Parfums, spoke passionately about the perfume. “Milk & Matcha is all about positivity and softness, which is exactly what we need so much these days. The comfort of a daily ritual, the satisfying flavours of fresh tea and creamy milk, all contribute to distracting you from the daily grind.” And that was palpable: the relaxed atmosphere, the enthusiasm of our guests and the animated conversations made this a special evening.
Milk & Matcha opens with a sparkling blend of ginger, mandarin and clementine. The heart reveals a refined combination of matcha, maté and orange blossom, while the base notes of tonka bean, vanilla and Peru balsam provide a warm, creamy finish.
about obvious perfumes
Obvious is a modern perfume brand that distinguishes itself through minimalism, sustainability and authenticity. Founded by David Frossard, a pioneer in the perfume industry with over 20 years of experience, the brand focuses on a new approach to luxury. With his quest for constant improvement within this sector, Frossard created Obvious as a luxury brand that fits the demands of our modern times. Obvious combines simplicity and elegance with respect for both people and the environment. Obvious Parfums was founded with the vision of returning to the essence of perfume, without unnecessary luxury or exaggerated stories. Obvious Parfums combines refinement with simplicity and uses natural ingredients and sustainable packaging. Obvious perfumes are designed to be worn both individually and in layers, allowing everyone to create their own unique combination. With a bohemian and environmentally conscious approach, Obvious focuses on lovers of pure and timeless perfumes, without the straitjacket of conventional luxury perfumes.